Graphic design is more than just aesthetics; Graphic design is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase or to upload a video of themselves for a cause or to follow some instructions to stand a chance to win that dream holiday!
As one of our greatest skill sets and all-time favorite part of what we do, Graphic design allows our team to take a creative and visual approach to the communication and problem solving needs of your business! We throw our heart and soul into ensuring that there is a golden thread of communication running through your designs, from logos, websites, social media content, typefaces, announcements, newsletters, everything your brand touches! (Cue Muffas’s voice, “Everything the light touches”. But just imagine he was sipping a cuppuchino talking about your brand). We think you get our point.
If you’re in a business, you’re in the business of graphic design.
First Impressions Matter
Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.
The first business graphic a prospect encounters may be a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging.
Capitalize on the first step of the buyer’s journey by implementing relevant, updated graphics that tell the story of your brand. Hint: you may need to give your Facebook a facelift.
When a customer hears about your brand for the first time, they are most likely going to do some preliminary research on your website before making a purchase. What does your website homepage say about your brand? Are there bright, cheery colors with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues?
Consistency is Credibility
Graphic design is important for any business wanting to create credibility in their industry or field. The more content you provide that helps solve a problem or relieve a pain point, the more the audience will trust your advice and
The same principle applies to marketing and branding; if you create a piece of content that helps someone solve a problem or relieve a pain point in their own life, they will most likely turn to you for advice again when facing a similar situation in the future.
Consistent content creation is the key to building a dedicated following of people who trust your brand and believe in your message.
Efficiency in Summary
Graphic design is important for any business looking to share information with ease. Hubspot reports that infographics are actually liked and shared on social media 3x more than any other type of content.
Infographics are a great way to summarise information that your audience would otherwise skim over (or skip reading completely). Humans are heavily influenced by visuals; adding relevant graphics to text can deepen our understanding and recollection of information.
Try incorporating infographics anywhere you currently use large blocks of text to explain information. Have a “how-to” page? Turn it into an easy-to-follow infographic. Posting an article about social media statistics on your blog? Add an infographic summarizing the important stats.
Your Message Matters
Above all, graphic design is important for any business to tell their story. Whether you’re a
Graphic design communicates more than just words to your audience. Even simple design elements like font choice and color scheme can help to portray an emotion or feeling that supports your message.
While the message of all the graphics in your business will differ slightly, they should all tell the same story about your brand. Having a branding guide in place will help you and your team choose design elements that tell the same story and keep the look of your brand consistent.