Marketing

What is Marketing?

You could take a dictionary definition or a textbook guide to marketing for dummies and consolidate it into some kind of understandable sentence, but marketing is not just a definition of something that can be summed up.

The way we see it, Marketing is a continuous action carried out by your brand. From startups to corporations – Marketing is a movement that is constantly in motion. It is made up of moving parts, from your logo, your language, your employees, your designs, your actual interactions with your target market and as an end result, your customers and clients and let’s not forget what happens after you have sealed the deal!

When you think about it, your business may have a natural ‘knack’ for communication, others may need key cards and prompters to deliver a speech without a stutter or an ‘um’. On the other side of the coin – Communicating can be so much easier when you know what you are talking about.

Maraschino Lifestyle Marketing takes a holistic view of your business to help you develop the ideal communication strategy for your brand. Just like you are unique, have strengths’ and weaknesses, so does your brand. Our job is to define these ‘personality traits’ of your brand, the strengths the weaknesses and the unique selling points and build a marketing strategy to align with all of these.

Once we know ‘who’ your business or brand is, we then know how to put it into motion. With a service portfolio that spans across all platforms, combining new age digital marketing with old school tried and tested methods that we have acquired after 25 years in the industry, We pride ourselves on delivering a through the line marketing solution for our clients.